Customer Story

COE Shipping: From System Friction to Operational Excellence

COE Shipping GmbH 008 5 4w
Who They Are

COE Shipping represents the modern evolution of maritime commerce—a fully integrated operation spanning brokerage, ownership, operations, port agency, and multimodal logistics. This breadth enables them to offer integrated solutions backed by deep industry knowledge across the entire transport chain.

Segment: Dry Bulk
 
Company Type: Integrated Shipping & Multimodal Logistics
 
Product: VMS
 
Role in the Value Chain: Vessel Owner, Chartering, Broker,Operator, Port Agent, Logistics Partner

The Challenge

COE Shipping operates at the intersection of multiple logistics sectors, serving as a broker, operator, shipowner, port agent, and multimodal logistics provider. This positions them uniquely within a highly dynamic operational chain where precision is paramount. But their voyage management system was making that complexity worse, not better.

The Pain Points

  • Part cargo calculations had become a nightmare – time-consuming and error-prone
  • Voyage cloning regularly resulted in data loss, forcing teams to rebuild calculations from scratch
  • System bugs created constant friction where speed was essential
  • Manual double-checking became standard practice because the system outputs couldn't be trusted
  • Support responses took days, not hours, when critical issues arose

For a company operating across brokerage, ownership, operations, agency, and logistics, this operational friction was more than an inconvenience—it was a competitive disadvantage.

"We couldn't fully rely on system outputs without verifying them manually. Every calculation required a defensive double-check."
Max Peters
Chartering Manager, COE Shipping

The Solution: Dataloy VMS Implementation

COE Shipping made the strategic decision to adopt Dataloy VMS, seeking a system that could match their operational sophistication with technological reliability.

Some Key Requirements

  • Accurate calculations they could trust from the first run 
  • Reliable part cargo computation capabilities 
  • Seamless copying of voyages and calculations
  • Responsive support when issues arise 
  • Intuitive user experience that wouldn't slow down experienced operators 

The Implementation: Smooth Transition, Immediate Impact

  • Onboarding Experience: COE rated the implementation process 8/10, noting thorough training and professional support throughout the transition 
  • Timeline: The team was operational on Dataloy VMS within the planned timeframe, with full feature adoption across all departments 
  • Training: Comprehensive initial training was provided, with COE suggesting follow-up sessions tailored to specific team members for deeper expertise development

The Results: Measurable Operational Excellence

COE’s experience demonstrates that the most valuable innovations often restore rather than revolutionize—returning fundamental processes to their essential efficiency.

Immediate Improvement Metrics:
Metric Before After Impact
Calculation Trust Required verification 100% confidence Eliminated double-checking
Support Response Days Typically hours Faster issue resolution
Part Cargo Process "Nightmare" "Seamless" Complete transformation
Voyage Cloning Data loss risk Instant & reliable No operational risk observed

Business Impact

Speed & Accuracy

  • Copying voyages and calculations: Completed in seconds vs. manual rework
  • Trusted voyage data available immediately
  • No operational risk observed during transitions or cloning operations

Economic Value

  • Time savings: "Incredibly valuable" – hours reclaimed from system friction
  • Risk reduction: Eliminated manual errors and inefficiencies
  • Decision speed: Focus shifted from double-checking to acting on insights

User Experience

  • Team describes the platform as "reliable, intuitive, and pleasant to work with"
  • Faster onboarding of new users and smoother day-to-day operations

Strategic Transformation: Restoring Confidence & Control

  • Enhanced decision-making speed: Commercial teams focus on market moves, not data verification
  • Scalable foundation: Supports COE's integrated operations across ownership, logistics, and agency
  • Operational excellence: With dependable outputs, teams now execute proactively—not reactively
"We finally have a system we can trust—one that feels reliable, intuitive, and pleasant to work with. The overall workflow has improved tremendously. These issues no longer exist, and the time we've saved as a result is incredibly valuable."
Max Peters
Chartering Manager, COE Shipping

This customer success story is based on direct feedback from COE Shipping’s operational teams and their experience implementing Dataloy VMS in 2024.

Halfdan Kjerulfs gate 4, 5017 Bergen, Norway

  • T: +47 55 36 03 00
  • E: hello@dataloy.com
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  • E: hello@dataloy.com
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